Marketing

Campaigns, automations and dynamic pricing

4

Attributed revenue

$77,400

+22.6%last 90 days

Active campaigns

4

1 draft waiting

Avg open rate

61%

+8 ptsemail

Audience

1,842

+126opted-in guests

Campaigns

Sends, engagement and booked revenue

CampaignChannelAudienceEngagedBookedRevenueStatus
August open-slot win-backEmail21461%9$12,400
Running
Fall transition previewEmail1,84247%31$38,900
Running
Deposit reminder automationSMS3894%34$26,100
Always on
Review request (48h post-trip)SMS12688%0
Always on
Holiday gift card pushEmail1,8420%0
Draft

Lifecycle automations

Running quietly in the background

Deposit reminder

24h after hold with no paymentSend SMS + payment link

38 runs in the last 30 days

Waiver chase

48h before departure, waiver unsignedEmail signature link to every guest

91 runs in the last 30 days

Weather watch

Forecast exceeds 4 ft seas within 72hAlert captain, draft guest rebooking options

12 runs in the last 30 days

Review request

36h after trip completesSMS with one-tap Google review link

126 runs in the last 30 days

Off-season win-back

300 days since last tripEmail personalized offer with past catch photo

214 runs in the last 30 days

Dock call reminder

14h before departureSMS arrival time, parking map, what to bring

148 runs in the last 30 days

Dynamic pricing rules

Applied automatically at checkout

Weekend premium

Sat & Sun departures

+12%

Peak season

June 1 – Aug 15

+8%

Midweek fall incentive

Tue–Thu, Sep 15 – Nov 30

-10%

Last-minute fill

Open slot inside 48 hours

-15%

Repeat guest credit

3+ prior trips

-5%