What does next week look like and where am I losing money?
Next week you have 19 trips booked across four vessels, $28,400 in confirmed revenue and 81% fleet utilization. Three things are costing you: Tideborne I sits idle Tuesday and Thursday mornings (roughly $4,200 of open capacity), $1,335 in deposits are past due on two bookings, and Little Tide is out of service Thursday for hull work you have not yet rescheduled around — that displaces two family trips. I can draft the win-back campaign, send both deposit links, and propose a Little Tide reschedule in one pass.
Draft the win-back offer for the Tuesday slot.
Subject: One open seat on the blue water, Tuesday 8/18
Hi {first_name} — the tuna bite has been steady on the 30 mile edge and we have Tideborne I open Tuesday morning. Since you fished with DeShawn last August, I'm holding the boat at $1,950 instead of $2,150 through Sunday night. Six anglers, ten hours, everything included.
Reply YES and I'll send the confirmation and dock instructions.
— Marisol, Tideborne Charters
Audience: 14 past offshore guests, August seasonality, no booking in 300+ days. Expected conversion at this list size: 2 to 3 bookings.